
LatestGuide
How to set a minimum price from your cost price
A step-by-step guide to the lowest price you are willing to sell at, with the VAT, margin and markup arithmetic worked through on one product.
Read · 6 min read
Blog
How to set price limits, read a price index, match products and decide when to follow a competitor. With worked examples.

LatestGuide
A step-by-step guide to the lowest price you are willing to sell at, with the VAT, margin and markup arithmetic worked through on one product.
Read · 6 min read

Article4 min read
Customers pay for the product and the delivery together. How shipping costs, free-shipping limits and delivery times change which shop is actually cheapest.

Guide5 min read
What a price index of 103 means, how it is calculated, why the index with shipping can tell a different story, and what to check before you act on it.

Article4 min read
The same product has a different name in every shop. Why the barcode number is the safer way to compare prices, where it falls short, and what to do then.

Guide5 min read
A plan for one working day, from connecting the shop to the first alert, with what to decide at each step and what to leave for later.

Article5 min read
A competitor lowers a price. Before you follow, check the offer, the shop and your own margin. A worked example and the cases where holding your price is the better choice.
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